x optical zoom and up

the ultra-zoom c-740 camera is a virtual twin of the c-750 with some notable differences. the biggest differences are a lower resolution (3MP vs 4MP), no hot shoe, no sound recording support, and no remote control support. finally, the c-740 has a body constructed from a mix of metal and plastic while the c-750 has an all metal body.

pros:
- 10x optical zoom - this is the main selling point of this camera (make sure you get a tripod or monopod to hold the camera steady at 10x, though).
- 3MP resolution.
- good image quality.
- allows a great deal of manual control, including the ability to fine-tune white balance.
- support for add-on lenses.
- customizable buttons and menus.
- ability to store four sets of individual settings.
- bright 1.5" LCD display (smaller size than competition, though).
- has an electronic view finder allows you to see what the CCD sees.
- adjustable AF area, plus manual and automatic focus modes.
- auto bracketing, sequence, AF sequence, and hi-sequence capture modes.
- allows contrast, saturation, and sharpness image adjustments.
- ability to save low resolution movies directly to the xD card.
- supports TIFF format.
- non-proprietary AA batteries used. this means replacement batteries are as close as the nearest convenience store (i recommend rechargeables though).
- compact for a 10x zoom camera: 4.2 x 2.6 x 2.8", 10.4oz.

cons:
- purple fringing noticeable.
- noise levels higher than expected.
- some barrel distortion at wide-angle.
- hair-trigger power button.
- electronic viewfinder difficult to view in low light.
- slowest shutter speeds only available in full manual mode.
- does not support RAW format.
- so-so battery life.
- no AF assist lamp, making autofocus difficult in low ambient light.
- no accessory shoe.
- no sound on video.
- the supplied 16MB xD card is inadequate. be prepared to shell out a few more bucks for more memory.
- add even more to buy more rechargeable batteries; you may also want to invest in a faster charger, the included charger is SLOW.

the c-740, like the c-750, is very easy to use and can be used as a point and shoot or as a full manual camera. the noisier than expected images at higher ISO settings, the lack of an AF assist light, and the lack of an accessory shoe are areas for improvement. all in all, a solid camera at a good price. if you have the $$ to spend, i would recommend trading up to the c-750 and get the extra 1MP resolution and hot shoe.

i hope this helps you with your buying decision. peace.

However, it does address some of the 730's sluggish autofocus mechanism issues for fewer blurred images.
That notwithstanding, the 700 was my favorite digital camera for a long time, that is, until the 720 came along. Then along came the 730, which maintained the 3+ megapixel resolution of the 720, while reinserting the 10X (true optical) zoom (the 720 has an 8X). Think of the 740 as a refreshing of the line while Olympus was waiting for the truly improved 750 to hit the streets.
In point of fact, zooming on any of the 700 series at 8X or at 10X without a tripod or image stabilization (not present on either the 700 thru the 740) is extremely challenging. Anyway, this camera is beautifully made and ergonomically engineered. The aspherical all glass lens system is excellent and the resulting 3 megapixel images are crystal clear at 8" x 10" and quite acceptable at 11" x 14". The zoom of course remains the trump card on the 740, and the smoothness (just the right damping) with which it reaches its 10x limit is awesome. Another nice feature is its ability to take QuickTime movies, which really adds to its versatility. However, these have no sound, a drawback the 750 will address.
The 740 (a feature that began with the 730) is the second Olympus to utilize the new xD memory card format, the "xD-Picture Card". This is a new type of ultra-compact memory media developed jointly by Fuji and Olympus. The main features of the xD-Picture Card are its ultra-compact size (20.0 x 25.0 x 1.7mm), its lower power consumption (the xD Picture-Card users will benefit from the convenience and savings of longer battery life on a single charge) and its faster read/write speeds. Of course, a new card means a new card-reader will be needed, but these are inexpensive and aren't immediately needed, as the camera can be linked by the included USB cable to your PC without too much fuss. Overall, I think the 740 is a camera I'd take a pass on. If money is an issue, go with the 730 or even an earlier model (I still love my 700); if features are what you long for, pop for the 750.

I purchased the camera as a christmas present for myself... I really hadn't done much research on digital cameras ... I bought this on a ... I am very pleased. The clerk at Target showed me an album the store had created using all the cameras and shooting from a distance from each one. I looked at the photo that I liked best and picked the camera and it happened to be the Olympus C-740. The photo had excellent clarity from a great distance.

I am disppointed in the speed of the camera ... for instance when you are snapping a picture it actually takes about 4 seconds to actual take the picture and by then the moment is lost. Not sure how the lapse in taking the picture compares to other digital cameras? The only other complaint is that the camera "eats" the batteries, so always carry spare batteries with you!!